What to expect from your marketing agency?

What to expect from your marketing agency?

Digital marketing can seem pretty daunting – especially for someone trying to get into the digital landscape for the first time.

Even if you know how useful digital marketing can be and what it can do for your business, the decision to hire a marketing agency is still a big one.

However, what can you actually expect from the process? How does it work? How will the agency help you achieve your goals and improve your score?

If you’re not sure what to expect from your digital marketing agency, you might want to stay here. Today, we take a look at what’s going on behind the scenes to show you what Pastilla has to offer customers – and to let you know what it’s like to work with a marketing agency.

Services and workflow

Each marketing agency – and there are thousands around the world – is different, specializing in different niches, using different tactics and operating in different industries and types of media.

If you are not quite sure what kind of services you can expect from a marketing agency, we don’t blame you. Things can get confusing in that department.

Still, they don’t have to be.

And if you choose Pastilla as your trusted digital marketing partner, they will be happy to guide you through their process of creating a marketing strategy that is perfectly tailored to what you hope to achieve.

That said, Pastilla’s process looks something like this:

  • Discover and understand – You have to meet first. So, you will use this initial phase to understand your wishes and needs and discuss your budget, goals, time frame – and your current market position. It’s about laying a solid foundation for everything you’ll be doing from now on.
  • Build and strategize – Once you have understood in detail your business and your goals, you will start working on developing a customized strategy and, in essence, a roadmap to success. Do not worry; Pastilla will guide you through what you need to do – and what strategies and methods Pastilla needs to apply – to achieve your predefined goals.
  • Execute and run – This phase is when real magic happens. Pastilla takes everything they have learned about your business, your goals and your audience and based on that launches your campaign, developing and managing every aspect of it from the ground up.
  • Analyze and optimize – Their work does not end when your campaigns are launched and launched. The agency will continue to monitor its performance, analyze data, report returns on investments and make data-based calls to optimize its approach as needed.

Now that you have some insight into how their work is done – an insight into everything going on in the background to make sure Pastilla delivers the desired result – they would like to take a moment to review the basic services they offer as a digital marketing agency.

Creative Services

Their creative services combine industrial data and creative storytelling to build and launch brands that attract attention in a digital market that is constantly evolving and resonates with audiences.

Pastilla creative services include:

  • Brand strategy starts by conducting a brand audit and identifying your target demographics before moving on to brand positioning and messaging
  • Design servicesincluding things like developing a creative concept, creating a naming system for your brand or products, developing a visual identity system, and using unique visual content
  • Copywriting
  • UX / UI servicesdesigning intuitive interfaces that ensure a seamless experience
  • Creating video contentcomprehensive service covering concept development, writing, VO casting and recording, 2D and 3D animation and post-production

Marketing Services

If a unique approach to marketing works the way you envision it, you shouldn’t hire a marketing agency at all. You can easily do everything everyone else does – and get the same results.

But marketing doesn’t work that way.

That’s why the Pastilla team wants to get to know you (and your brand) and understand your goals before developing a customized strategy that meets them.

Pastilla marketing services include long list of servicesincluding:

  • Earned media servicesincluding affiliate marketing, social media marketing and SEO (search engine optimization)
  • Paid media servicesincluding Google, Bing, Facebook, Twitter, Instagram, LinkedIn and Pinterest ads and integrations
  • Proprietary media servicesincluding email marketing, content management and the use of machine learning

Development services

If your business is entering the digital landscape for the first time or you may want to further develop your online presence, you may want to take a look at their development services.

A stellar digital user experience is imperative in today’s marketplace. Your competition already knows this, your customers expect it – and Pastilla can help you achieve that.

Pastilla development services cover:

  • Discovery and prototypes
  • Custom design
  • Create e-commerce websites, including Woocommerce, Shopify and Magento
  • Mobile application development
  • Creating a blog website
  • Hosting services

Whether you hope start an e-Commerce storerun a blog, develop an app or tackle this whole “digital shop window”, the Pastilla team can help.

Working with a digital marketing agency: tips for a smooth experience

Okay, let’s say you’ve found the right digital marketing agency to handle your project.

What’s next?

Do you just need to give the agency complete control and wait for the results? Or is there something you could do to make sure the process goes as smoothly as possible?

Well, as it turns out, it’s a bit of both.

Here are some things to keep in mind when working with a marketing agency:

Establish clear expectations

Whether you are hiring a digital marketing agency for a specific, one-time task or you have a set of goals and a time frame in mind, you must immediately state all the expectations you have. Communicating your goals and expectations in a clear and concise way is half the battle.

Be flexible about your itinerary

Of course, you know what you want to achieve and in which direction you want the marketing agency to take you. However, that doesn’t mean you shouldn’t be flexible about how you get there. Be open to trying new things and taking alternative routes – as long as they lead you to your destination.

Feedback on the offer throughout the process

You should not be afraid to speak up – whether the feedback you offer is positive or negative. It is crucial to be open and transparent here – and your feedback, comments and suggestions are more than welcome. Your agency can’t help you if you don’t let them know what works for you and what doesn’t.

Make it realistic

You need to understand that while marketing experts can promise you results and results, they cannot promise you accurate numbers and outcomes. And you shouldn’t expect that anyway, because marketing results are often nothing more than calculated speculation. So let it be reasonable and realistic, and do not expect immediate results; you will only be disappointed.

Don’t fall into the habit of micromanagement

Understandably, you want to monitor and be involved in the process; that’s your thing we’re talking about. However, you need to understand that trying to micro-manage a marketing agency can only end badly – and learn to trust your agency partner.


Their number one tip here is:

Don’t just choose any marketing agency. Research, inquire about their work to date and find out what they specialize in and how their areas of expertise match your specific needs.

A little research will hopefully help you find a great marketing partner – an agency you can trust and work with in the long run. And with real digital marketing agency in your corner, you will have the necessary tools to grow and flourish – online and offline.

Want to know how partnering with Pastilla can help you achieve your business goals and improve your online presence? Get in touch with Tablet Tim!

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