Every website knows how important search engine optimization or SEO is. It is an important part of any online marketing strategy and has many elements in it.
For example, you can spend time regularly updating your blog and writing SEO-friendly posts, as well as using certain keywords on the website’s pages. An effective SEO strategy will include a combination of techniques.
But one element that many website owners forget about is the URL. This is something you can also optimize. Let’s take a look at why an SEO-targeted URL will be important to your website.
What is a URL?
First of all, let’s make sure we all understand what a URL is. This is an abbreviation for uniform resource locator and this is what will be the online address for the website. It will often consist of your domain name. Then, the second part should be what’s on the page so people know what they’re visiting. For example, look https://www.clickslice.co.uk/building-an-seo-friendly-url/. This shows you exactly what to expect when you click on the link. You know you’ll get content on making an SEO-friendly URL. This helps the user as well as the browser.
Search engine optimization is something that is important and helps you drive traffic to your website. You are probably already using SEO strategies for the websites you have. But did you know that it will help you even if you have a URL adapted to SEO?
Why should you have a URL suitable for SEO?
Have you ever looked at a website and the URL doesn’t make sense? For example, it may contain a domain name, and then there are a bunch of different symbols, letters, and numbers. Not only does this look bad, but it can also be of great help to the online user. The search engine aims to provide users with the best experience on the Internet. In other words, they want to provide information and websites that people want to see. They don’t care who you are or what you do. Search engines just want to make sure users are safe and can explore the internet.
One of the first things a browser will look at is your URL. Namely, this will explain what your website is about and you want it to be relevant to your business or blog. For example, it won’t make much sense to have a domain that mentions football when you sell makeup products. Search engines want your URL to be relevant and to explain what your website is about. Remember that they are most concerned with giving the user the most relevant information.
So, it will be important to have an SEO-friendly URL here. You want to use keywords and phrases that are relevant and that will allow your website to be recognized by search engines. Think about how you want to use keywords in titles and headlines. You also want to use them in your URL for the same reasons. Search engine bots will be much easier to crawl. Therefore, once a search engine understands what is on your website, you can rank better. In addition, users will learn more about the URL and are more likely to get value from them.
Tips for SEO Custom URL
If you think your URLs can be improved, now is the time to do so. It doesn’t have to be complicated and there are a few simple things you can do to improve your URL for users as well as search engines.
Start by choosing a keyword. Think about one that will help with ranking, plus help with describing the website for users. Try not to enter a keyword into your URL as this can be detrimental to rankings. You can separate words with dashes. This makes the URL easier to read. Google specifically stated that hyphens are better to use than underscores or even spaces.
You also want your URL to be short. While you may feel like you have a lot to say, this can get too complicated. Be short and quick, get straight to the point. Do not use any unnecessary symbols or numbers. You also want to make sure the keywords you use are lowercase.