Why video marketing is key to your business

Why video marketing is key to your business

In this blog post, you’ll discover why video is essential to your business, including ways it can help you build brand awareness, brand loyalty, and more. This is applicable whether you have one product, multiple services or run a business.

How Video Marketing Can Help You Build Your Brand

Let’s get straight to the point. What is the best reason to start using video marketing for your business? Why is this necessary?

For starters, video is one of the best ways to get creative and stand out from the crowd in an engaging way. Video has the power to attract the attention of potential customers and provoke emotions in them. Video also has a unique ability to transcend the written word. Unlike written communication, which is limited by page boundaries, video allows you to spread your brand through the magic of visual storytelling.

Video can deliver messages more efficiently than others forms of communication for the above reasons. In addition, it helps viewers better absorb and store information than read it.

One of the best things about video marketing is that it is very scalable. This means you can increase or decrease the amount of effort you put into your video marketing strategy depends on the needs of your business.

You can create videos for your website, your blog, social media channels, ads and more. While some of these platforms may have limited space for content, you can create a video that tells a story, includes your logo, and is at least 10 seconds long.

This means you don’t necessarily have to invest a lot of money in video production to start seeing results.

Building brand awareness

Using video is a great way to introduce your brand to potential customers, whether it’s on social media, your website, or off.

You can transmit much more information in a short time using video over other media such as text. As such, it is the perfect format for educating customers about your brand.

Brand awareness can be increased by using the following types of videos:

  • promo videos where you represent your brand and its range of products or services.
  • Educational Videos where you educate viewers either about your brand (and its product or service) or about the industry in which it operates.
  • Product videos where you show your product or service is used so that viewers can see for themselves how it will benefit them.

Building brand awareness imperceptibly leads to our next topic, brand loyalty. Brand awareness comes first, and brand loyalty quickly follows.

Every time a potential customer sees your video, they get to know your brand a little more and are more likely to buy your product or use your service in the future. Your brand is more likely to come to mind when looking for something relevant, and continue to do so when they become loyal customers.

Building brand loyalty

Video is a powerful way to communicate with your customers and build loyalty. The way a customer perceives a brand has an amazing impact on brand loyalty.

You can use video to shape customers’ perceptions of your brand to increase their brand loyalty.

If they think your brand is quality, they will remain loyal because of that trust.

Moreover, video can help provide a positive user experience when people communicate with your brand on any platform.

This is a great way to deal with customer issues and frequently asked questions.

By clearing up all inquiries, customers are more likely to buy over and over again. Especially if you’re producing videos that emphasize how customers can get the most out of your product or service or inspire them to keep using it.

Website optimization

As with any form of marketing, customers who are interested in your products or services will go to your website to find out more.

You can improve the search engine optimization (SEO) of your website by including video (s) on your website.

To optimize your website for videos, include keywords in the head> tags of your HTML. Also, include a brief description of your video in the HTML itself. Be sure to include your brand name, logo, and slogans in the header.

Using influencers to create videos

One of the most effective uses of video is collaboration with influencers.

As we discussed above, videos can go off-site and into the visual storytelling area. Working with influencers who have this ability can allow you to tell the story of your brand in a way that is appealing and makes you look good.

You can find collaborators both in your niche and in your location by partnering with agencies that can manage the entire process, such as Moburst.

They often have groups of influential people and have data and monitoring to properly support the campaigns of influential people.

Just be sure to follow the rules for cooperation. Make sure that the content is relevant to your brand, that it is not illegal or harmful in any way, and that it does not contain defamation or defamation against other people or brands.

Network creators / UGC videos

When you have a niche that revolves around common themes, such as travel or food, you can create a variety of videos to help you build your brand.

By working with a network of creators, you can leverage the look and feel of influential videos to create multiple short videos that promote your business and tell your story.

These videos have an authentic impression, and unlike influencer videos, you own the videos and channels on which they were posted. This allows you to better create and integrate these videos into a broader marketing strategy and repurpose them in other campaigns and ads.

With a quick twist and more flexibility, you can do so much more with these videos.

Types of videos you can create

There are many different types of videos you can create, and each has its advantages. Let’s take a look at the most common types of videos that companies create these days.

Educational Videos

These are videos that explain the product or service in detail. They can also explain the industry in which the product or service operates. Educational videos can be extremely useful for mutual sales (B2B) or business to customers (B2C).

Explanation of the video

Explanation of the video explain the brand offer to consumers. They often appear on homepage, product pages, or landing pages.

There are different types of videos with explanations:

  • Animated Explanation Videos: Animation can help bring concepts back and easily explain them. It can also revive intangible technology that would be impossible to display using live footage.
  • Animation can be injected with endless creativity and can be customized along the way, making it perfect for dynamic products or services.
  • Live video explanations: “real life” clips are used to explain a product or service. Where animated videos with explanations are the best solution for intangible products, live action works better when explaining something physical or a service run by people.
  • Using real people helps the viewer to create an emotional connection.
  • Whiteboard Explanation Videos: These contain an animation that is hand-drawn and erased on a whiteboard or piece of paper. They are cheap to produce and help to explain almost everything in a simple way.

Demonstration, guide and instructional video

These types of videos show viewers how to use your product or service. They are an attractive way to share your knowledge or skill set related to specific tasks.

These can be “real life” videos or screenshots that guide viewers through how to complete a particular task, your product or service in a step-by-step style, or how to complete it.

Within this category, you can create “top tips” videos that highlight your best tricks to get the most out of your product or service.

At the same time, customers will learn exclusive information that adds a personal “we leave the secret to you”.

FAQ Videos

Brands are often asked the same questions about their products or services over and over again. If these questions are left unanswered, it can lead to customers leaving them.

Addressing these sore points or points of friction can help customers feel safe when buying from your brand. It removes the unknown and builds self-confidence and confidence.

As we have found, video is the perfect method for concise and convincing transmission of information. Therefore, videos are the perfect method to answer the most important frequently asked questions about your brand.

By answering these questions, you ensure that more customers will be interested in buying from your brand or that they will know what to do when they have already made a purchase.

Sales or marketing videos

These types of videos aim to attract new customers or increase the lifetime value of your customers.

Sales video in particular helps in selling and promoting products and services, while marketing video can be more general, often intended to generate brand awareness, strengthen a campaign, or fit into a broader marketing strategy.

These videos can also intrude category influencer marketing. Influencer marketing is one of the best ways to present your brand to a relevant audience. Most influential marketing includes video content, such as YouTube videos, TickTok videos and Instagram Reels.

You can work with influencers to create product review videos in which they review their product or service to their viewers, invite them to events to record and interact with other participants to generate social noise around your brand, and produce Roles that include your product. or a service without too many “sales” and more.

These types of videos are meant to present your brand and what you do to a wider audience.

You can create introductory or community-building videos that focus on a specific audience, such as targeting new customers or people in specific countries.

You can add welcome videos to your website because videos are a great way to grab the attention of web visitors and give them information quickly. Welcome videos give your brand a much more personal touch.

In addition, Thanksgiving videos also give a personal touch.

Thanksgiving videos can be sent to customers after they make a purchase and are a great opportunity for both of them to feel part of the new community i help them get the most out of your product or service.

Video is a powerful marketing tool that can help you build your brand, connect with your customers and more. To get the most out of this opportunity, you’ll want to watch different types of videos, such as instructional videos, sales or marketing videos, and community-building videos.

Working with the right agency that has the skills and expertise to create top videos for all aspects of your business is essential to make sure you not only create video, but create video that is a key marketing advantage for your brand. Moburst I can help you with just that.

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