Why you should not rely only on SEO traffic

Why you should not rely only on SEO traffic

When it comes to your business, brand or products, how popular do you want to be? Obviously the answer to that is very likely.

In fact, you may already be very popular on the internet with a large flow of traffic coming to your website. But have you ever properly reviewed your traffic sources? Many people sometimes depend on their traffic coming from one place through SEO, paid media, social media, etc.

If it were you, what would you do to make your main source of traffic disappear overnight? Arken Digital it is certainly not even a scenario you would want to consider.

Why have different sources of traffic?

If you mostly depend on a single source of traffic, you could easily lose a lot of customers or readers. This is especially true if the traffic source algorithm changes overnight and your browser rankings suddenly change. Similarly, there are incidents where your account could be banned if your company is reported as spam and more.

This is especially true of Google. Many companies, entrepreneurs and others have become too dependent on Google.

While this could be one of the most dominant search engines to help you get web traffic, it should not be your main option. In fact, some of the best traffic acquisition options are the ones you can control, such as emails, subscriber lists and owned media. This way, you can connect with customers with great content, ensuring that you don’t face the risks of algorithms affecting your traffic flow.

How to get more traffic

To ensure consistent traffic flow and good SEO, you should consider the following to increase traffic for your business:

1. Email marketing

One of the best ways to achieve constant traffic is good email marketing. This will allow you to secure more leads and potential conversions in a few clicks. But to create your email list, you’ll want to make sure your login forms are easy to read, personalized, optimized for different devices, frequent, and have good calls to action. Also, when doing email marketing, try doing an A / BA / B test to see which one works best.

2. Create compelling content

One of the easiest ways to get people to come to your site is to create content that stands out from the crowd. You will want to ensure that it is creative and memorable and that it gives people a reason to keep watching your content. One of the best ways to do this is through social media and running your own blog. You should write captivating titles and add visuals, resources, keywords and more when doing so.

3. Launch ad campaigns

Another way to get more traffic is through paid advertising and campaigning on Google, Facebook, Instagram, etc. The more ads you place on different media, the more you can help raise awareness about your brand and target different audiences. However, choose your platforms wisely, as displaying ads can be expensive.

4. Be active on social media

One of the easiest ways to attract a consistent flow of visitors is to be active on social media. When on the go, many people like to stay engaged and have fun in seconds. Being active on social media can help you get their attention easily.

You can achieve this as follows:

  • Posting creative content on social media: via infographics, videos, blogs and more.
  • Engage with followers: Respond to your followers on social media by sharing their content, tagging and responding to their comments.
  • Use hashtags: stay up to date with popular hashtags and add them to your post.
  • Update your page details: change your cover photo, profile picture, and more when you have new information about your business.

5. Use Influencers

The influencer market is huge; by the end of 2022, it is expected to increase to $ 4.14 billion. And not only that, many teenagers and the younger generation choose to trust influencers more than celebrities on social media. Therefore, it can be a good way to generate young traffic sources for your website. The best way to get influencers for your company is to do the following:

  • Tag influencers on your social media posts
  • Do questions and answers or live interviews with influencers on your and their sites
  • Pay influencers to promote your products with sponsored posts.

6. Start writing for guest blogs and websites

One fantastic method for getting traffic that doesn’t come directly through Google are recommendations. This allows people to come to your website through other websites. The best way to get referrals to your website is to create backlinks, which helps increase referral traffic and rank your browser.

However, before you write for other websites and create backlinks, you should conduct research to make sure you are marketing to the relevant industry to attract the right type of traffic to your website. Ideally, you should consider looking at their guest posting guidelines and domain authority before doing so.

7. Review your analytics

If you own a website, you should never neglect your analytics. Whether you have Google Analytics, Adobe Analytics, MixPanel, or more, can be astute to incoming traffic. Looking at them will help you see what types of content, posts and strategies work well for your business. They will also help you find areas where you can improve, ensuring that you can create ways to achieve sustainable visits to your business.

8. Get involved in communities

Another way to drive organic traffic to your site is to be active in online communities. By posting on forums and social networks, you can attract new visitors to your site.

Wrapping Up

All in all, it is important that you never depend on one source of traffic for your business, especially Google. After all, it can be difficult to keep up with frequently changing algorithms, and there are risks of suspension of orders, bans and penalties.

To ensure a steady flow of traffic, you will want to use a variety of marketing methods. Some of the best ways are methods you can control, such as email marketing, reviewing your analytics, engaging the community, creating epic content, and more.

Finally, achieving a range of traffic is quite a process of trial and error using a variety of methods. Always keep in mind to review your analytics, look for where you’ve done well and areas for improvement, and come up with ways to diversify your traffic.

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