YouTube channel trailer: How to make stunning

YouTube channel trailer: How to make stunning

The channel trailer is one of the most important things that people pay attention to when deciding whether to subscribe to a YouTube channel or not. It’s a short video that introduces you and your content to users who haven’t subscribed to your channel yet. That’s why it’s so important to make your trailer catchy – it’s the key to getting more subscribers and growing your vlog. In this article, we have collected the most useful tips, tools and life hacks to make your channel attractive and unique.

Why YouTube?

But first of all – why should you choose YouTube over other platforms? The answer is – the popularity of this platform. As videos are becoming more and more popular today, YouTube, as the largest video hosting, is gaining more and more users. Now YouTube ranks second among the most popular social networks, with more than 2 billion of active users per month. This makes YouTube the best social media for vlogging and one of the best platforms to grow your business or personal brand. No wonder it is considered one of the fastest growing digital marketing trends in 2022.

However, even video content needs videos to promote it. And this is where channel trailers come to the fore: these short videos are the first thing your audience sees when they visit your channel page. So channel trailers can create a first impression of you and your vlog and influence your audience’s subscription decision. As you can see, the YouTuber needs to make his trailer stunning.

YouTube channel trailer: How to make stunning

YouTube channel trailer ideas

The first step in creating a trailer is to develop an idea. As your trailer will be your business card, here are a few points to keep in mind:

  • Tell your audience who you are. Introduce yourself and say a few words about your life so that people can better understand your personality. Remember that each person is unique and you can use your uniqueness to attract your audience.
  • Introduce your channel topic. Explain what you’re talking about in your videos, what your mission is, and how often you post new content.
  • Describe the benefit of the content to your viewers. Here you can discuss the benefits people can get from your videos and what kind of people your content can help.
  • Claim your credibility and prove it. There is a lot of different information on the internet, both true and false. Your audience needs to know they can trust you, so you’d better be an expert in the field you’re vlogging. It would be best to list your education or successful work experience in this field.
  • Add a call to action at the end. The main purpose of your trailer is to attract new subscribers. So a call to action, meaning an offer to subscribe to your channel, is essential. Remember that many people simply forget to subscribe even if they find the video interesting, but users are more likely to subscribe to a channel with a call to action.
YouTube channel trailer: How to make stunning

Based on these points, you can write a script for your trailer according to the theme of your channel. The main thing is to make it clear to the audience who you are and what you do. Creativity is wonderful, but clarity comes first, and if you include the above points in your trailer, it will be more likely to become successful.

How to make a YouTube trailer if you are a beginner

So, your trailer will be your business card, but how do you make your trailer brilliant, especially if you’re not very experienced in making videos yet? Here’s your checklist:

1. Write a compelling screenplay

As with any other video, a script is essential. You need to hook your viewers right from the start and keep them engaged throughout the entire trailer. Write a script that is both interesting and informative and practice reading it out loud before you start shooting.

2. Use professional quality footage

If you want your trailer to look polished and professional, you need to use high-quality footage. This doesn’t mean you have to hire a professional videographer, but it does mean you should use a reliable one video editor to get rid of shaky handheld shots or low resolution images.

3. Make sure the sound is clear

The audio in your trailer must be clear and easy to understand. Avoid using background music that is too loud or distracting, and make sure your voice is heard loud and clear.

Tips for a stunning trailer

Once you’ve written the script for your trailer and chosen a tool to edit it, it’s time to start creating your video. And here are some tricks you can use to make your trailer look great.

Keep it short

A trailer is a presentation of your channel meant to describe it in 30-45 seconds. It would be best if you don’t record as long as your regular videos, as it might be tiring for people who just need to understand what this channel is about. The best time is 30 seconds; it is better to introduce the channel to the audience in this time frame and invite them to watch your other videos for more information.

Make it catchy

Today, people decide from the first seconds whether they find the video interesting or not. This means that you have to intrigue your viewers from the very first frames. It’s a good idea to start with a creative tagline that describes your channel, but it should also be intriguing to keep people interested in watching the trailer to the end.

Additionally, make sure you create a prominent YouTube thumbnail not only for your channel but also for the videos you upload. It should be something relevant and attractive to your viewers.

Think about comprehensibility

The target audience for your YouTube channel trailer is people who don’t know you yet. Use simple words to explain your ideas and avoid inside jokes. Imagine talking to your potential business partners: be honest and fair in your offers. It would be best to make people feel that you created this channel for them, so show them that you care about your audience by saving them time and explaining things in the most direct way.

Connect with your viewers

Your best bet is to stand in front of the camera and talk to your audience, show your charisma. You can attract many more people by adding such a personal touch. However, suppose you have some reasons for not showing your face. In that case, you can choose videos from your channel that most effectively characterize your personality and make a montage that shows the very essence of your channel and you personally.

YouTube channel trailer: How to make stunning

Make it mobile friendly

As many people use YouTube on mobile devices, it is better to make sure that the description displays properly on smartphones. It would also be a good idea to add subtitles to your video, as most users prefer to watch videos on their phones with the sound off.

Get inspiration from other bloggers

Don’t hesitate to look at good examples of channel trailers and take the best ideas to use them in your own trailer. As there are different types of channels on YouTube, the trailers for them can also be different. For example, you can watch the trailer for Jamie Oliver’s channel – this is an example of a cooking channel. If you vlog with learning videos, Howcast is an excellent illustration of a good trailer. “What’s up mom?” is a parenting vlog, and its trailer clearly represents that. Another good example is trailer for “FitnessBlender”, practice channel.

Closing words

While a YouTube channel trailer is vital to your vlog, it’s not too difficult to make it catchy and impressive. The main thing is – remember that you are doing this for your audience, which means you should respect your viewers and care about them. We hope this article will help you create the perfect trailer to grow your channel and get more happy subscribers.

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